The UWI Label’s a simple idea. But making simple ideas work effectively isn’t always simple. That’s why UWI works with, and employs, aircraft engineers – literally the Rolls Royce of their field. And nanotechnologists. Yes, we have a Chief Scientific Officer who is a fully blown nanotechnologist (for those of you that don’t know nanotechnology is, it’s the manipulation of matter on an atomic and molecular scale. That’s getting a lot closer to rocket science.)
Our marketing team sat down last month and thrashed out a single page document that we feel simply summarises the UWI Label proposition in all its glory (and simplicity). …read more →
Respected economic Charles Handy tells a story in his best-selling book, The Empty Raincoat that seems a good allegory for the logic of the UWI label. …read more →
It was a Saturday in the Spring of 2008. It had been a hard week at my multimedia modelling company and I was weary. Back from a recuperative trip to the local swimming pool for with my 8 year old son, Adam, he was desperate for his favourite “Chiverybite”. (Definition: A chiverybite is post swimming nourishment for children that can take the form of anything from a cup of soup to a poke of chips or in my son’s case a toasted chicken mayonnaise sandwich.) …read more →
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